![]() There are so many complex and simply ugly infographics (go ahead and Google it for fun) that will only serve to drive readers away. Now you can really pay attention to the design, and you really should pay attention to the design. The content should be relevant to your industry and your audience’s interests, sharing information that will help solve a problem of theirs, just like your business will. An infographic that focuses on your business does more for you than your audience. The infographic also shouldn’t be all about your company. Use an infographic if it is really the best way to share the information, not just for the sake of making a picture. Remember, you should have an overall vision and use different tools, like infographics, to execute the strategy. Like any content in digital marketing, creating content without reason is a weak strategy. Why are you sharing this data, and how does this fit your marketing plan? (Which you definitely have, right?) Start by asking yourself why you are creating this infographic. Do not go overboard when creating an infographic, as it is best to focus on conveying the information clearly, in an easy-to-read manner. Although infographics were created to inform people, to make a lot of data easy to consume and understand, in some cases they have become more about design. ![]() Infographics have been a major information delivery vehicle since 2007 and it has evolved since that time. Although irrelevant infographics can fall flat, all digital marketers have seen readers flock to infographic content. Some are making the argument that infographics are outdated, but the stats don’t support this stance. ![]() Posting any infographic using irrelevant data and unattractive graphics and images can have an adverse effect, costing you followers and clicks in the long-term. Infographics drive traffic, increase conversion rates, and spur social media engagement. It has become widely accepted that people love images and, with that, infographics. Create Infographics for Visual Content Marketing ![]()
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